Naza ends partnership with Ferrari

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Naza and Ferrari S.p.A will be ending their 15-year partnership in April.

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Ferrari S.p.A said the cessation of the business partnership with Naza reflects its desire to renew Ferrari’s brand representation in the market. (Naza Italia Facebook pic)

PETALING JAYA: Naza Automotive Group (Naza) is ending its partnership with Ferrari S.p.A due to the “non-alignment” of the Italian luxury car maker’s expectations to Naza’s strategy.

In a statement today, Naza said that the parting of ways with Ferrari is timely.

“It will enable us to focus on our other brands and serve it well as we will be able to reallocate resources to brands that fit into our automotive business strategy.

“We will continue to provide support to Ferrari for a smooth transition of business, towards April 2023,” said Naza, which has been the official distributor of the Ferrari brand.

Naza also expressed its appreciation to Ferrari for the long-standing business relationship and wished the Ferrari brand continued success in the future.

Ferrari Far East (FFE) issued a statement on the matter earlier today in response to queries from automotive website

“Ferrari has announced the cessation of the business partnership between Ferrari S.p.A. and Naza Italia (Ferrari Malaysia) effective April 8, 2023. Naza Italia will continue to fulfil its responsibilities to customers for sales and after-sales activities until then,” the statement said.

“During this handover period, Ferrari will establish a point of contact for sales and after-sales-related issues for our customers until we confirm our new partner,” it added.

“Acknowledging the contribution that Naza has made towards the success of the brand in Malaysia, Ferrari explained this decision reflects its desire to renew the brand representation in the market.

“Ferrari is committed to Malaysia, and will continue to meet strong demand in the local market and closely engage with its customers there,” the statement said.

The company did not comment when asked who its new Malaysian partner would be.

The website also said Naza, which has held the Ferrari distribution rights in Malaysia since 2008, is expected to continue representing Maserati in the country. Aside from Maserati, the Naza group has Ducati (Next Bikes) and Suzuki (Naza Eastern Motors) as its remaining automotive brands.

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